{"product_id":"the-veranda-hour","title":"The Veranda Hour | Halter-Neck Floral Midi Dress","description":"\u003cdiv class=\"product-narrative\"\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#333;margin:0 0 18px;\"\u003eA summer dress has one job it cannot fail: it has to look deliberate in a photograph taken at seven in the evening. The Veranda Hour is cut for that hour, when the light goes gold and the fabric either reads as a shape or as a bag. Polyester gets a bad reputation from the cheap end of the market, and the difference is in the weave and the weight, which is why this one has a defined drape rather than the cling that thin jersey develops the moment humidity rises.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#333;margin:0 0 18px;\"\u003eThe neckline is a true halter: straps that gather behind the neck and leave the shoulders and back clear, with a small gathered panel at the bust that creates structure without a seam running across it. A cinched waist sits at the natural line and releases into a straight mid-calf skirt, which is the length that works with flat sandals and with a heel without reading as either. There is no zip and no boning, so it slips on over the head and travels in a bag without creasing into a permanent fold.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#333;margin:0 0 18px;\"\u003eThe print is a small-scale floral in tonal red, laid out so the pattern breaks at the waist seam rather than repeating across it in a way that widens the silhouette. The finish at the hem is a narrow rolled edge, and the armholes are faced rather than simply serged, which is the detail that stops a halter dress from fraying at the point of highest movement.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#333;margin:0 0 18px;\"\u003eThree sizes cover the range, with a 70cm length on the small rising to 78cm on the large, so the mid-calf line holds for a 160cm frame and a 175cm frame both. The fabric is unlined by design, because a lining in a summer dress is a second layer of heat. Wear skin-tone underwear and the print carries the rest.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#555;margin:0 0 6px;\"\u003e\u003cem\u003eThe right summer dress is the one that still looks like a decision at the end of the evening.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003chr style=\"margin:26px 0;border:0;border-top:1px solid #e8e8e8;\"\u003e\n\u003cdiv class=\"product-features\"\u003e\n\u003ch3 style=\"font-size:19px;color:#1A3A5C;margin:0 0 12px;\"\u003eWhat Makes It Different\u003c\/h3\u003e\n\u003cul style=\"padding:0;margin:0;\"\u003e\n\u003cli style=\"padding:9px 0 9px 26px;position:relative;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.7;color:#333;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#1A3A5C;\"\u003e✦\u003c\/span\u003eTrue halter neckline with a gathered bust panel, no zip or boning\u003c\/li\u003e\n\u003cli style=\"padding:9px 0 9px 26px;position:relative;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.7;color:#333;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#1A3A5C;\"\u003e✦\u003c\/span\u003eCinched natural waist releasing into a straight mid-calf skirt\u003c\/li\u003e\n\u003cli style=\"padding:9px 0 9px 26px;position:relative;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.7;color:#333;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#1A3A5C;\"\u003e✦\u003c\/span\u003eSmall-scale tonal floral print, broken at the waist seam to protect the line\u003c\/li\u003e\n\u003cli style=\"padding:9px 0 9px 26px;position:relative;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.7;color:#333;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#1A3A5C;\"\u003e✦\u003c\/span\u003eFaced armholes and a narrow rolled hem for a clean finish at contact points\u003c\/li\u003e\n\u003cli style=\"padding:9px 0 9px 26px;position:relative;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.7;color:#333;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#1A3A5C;\"\u003e✦\u003c\/span\u003eUnlined polyester weave with enough body to hold its drape in humidity\u003c\/li\u003e\n\u003cli style=\"padding:9px 0 9px 26px;position:relative;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.7;color:#333;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#1A3A5C;\"\u003e✦\u003c\/span\u003eThree sizes with graded length, so the mid-calf line holds across heights\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-specs\" style=\"margin-top:28px;\"\u003e\n\u003ch3 style=\"font-size:19px;color:#1A3A5C;margin:0 0 12px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding:0;margin:0;\"\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eMaterial\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003ePolyester, mid-weight weave\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eNeckline\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eHalter, gathered bust panel\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eSleeve\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eSleeveless, faced armhole\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eWaist\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eCinched, natural waistline\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eSilhouette\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eSlim bodice, straight skirt\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eLength\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eMid-calf, 70cm (S) to 78cm (L)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003ePattern\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eSmall-scale floral, tonal red\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eLining\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eUnlined\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eClosure\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eSlip-on, no zip\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eSizes\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eS, M, L\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eSeason\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eSummer, late spring, early autumn\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eCare\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eCold hand wash, hang dry, cool iron on reverse\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-applications\" style=\"margin-top:28px;\"\u003e\n\u003ch3 style=\"font-size:19px;color:#1A3A5C;margin:0 0 12px;\"\u003eWhere It Earns Its Place\u003c\/h3\u003e\n\u003cp style=\"font-size:15px;line-height:1.85;color:#333;margin:0;\"\u003eBuilt for the parts of summer that get photographed: a garden wedding at six, a rooftop dinner, a holiday evening when the air finally cools. It works as a guest dress because it is not white and not black, and it works as a travel dress because it packs flat, hangs out in a bathroom with the shower running, and does not need an iron. Stylists pair it with a straw bag and flat leather sandals; worn with a cropped cardigan it carries into September without looking like a dress that missed its season.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-promise\" style=\"margin-top:28px;padding:20px 22px;background:#f7f8fa;border-left:3px solid #1A3A5C;border-radius:4px;\"\u003e\n\u003ch3 style=\"font-size:17px;color:#1A3A5C;margin:0 0 10px;\"\u003eThe EastSupplier Promise\u003c\/h3\u003e\n\u003cp style=\"font-size:14.5px;line-height:1.8;color:#444;margin:0;\"\u003eSourced directly from vetted manufacturing partners, inspected before dispatch, and priced without distributor layers. If the item arrives outside specification, we replace it or refund it. Every listing on this store is curated by a human buyer, not bulk-imported and abandoned.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-faq\" style=\"margin-top:30px;\"\u003e\n\u003ch3 style=\"font-size:19px;color:#1A3A5C;margin:0 0 14px;\"\u003eQuestions Buyers Actually Ask\u003c\/h3\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;color:#1A3A5C;font-weight:600;margin:0 0 6px;\"\u003eQ: How does the halter fit around the neck?\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.8;color:#444;margin:0;\"\u003eThe straps tie behind the neck, so the fit is adjustable within a few centimetres. Tie it snug enough to hold the bust panel in place and it will not need readjusting through an evening.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;color:#1A3A5C;font-weight:600;margin:0 0 6px;\"\u003eQ: Is the dress see-through in daylight?\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.8;color:#444;margin:0;\"\u003eThe weave is mid-weight and opaque in normal light. In direct backlight, as with any unlined summer dress, a skin-tone underlayer removes any doubt.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;color:#1A3A5C;font-weight:600;margin:0 0 6px;\"\u003eQ: What bra works with a halter neckline?\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.8;color:#444;margin:0;\"\u003eA halter bra or a stick-on style. A standard strap bra will show at the shoulder because the neckline leaves the entire shoulder line clear by design.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;color:#1A3A5C;font-weight:600;margin:0 0 6px;\"\u003eQ: Will the length work if I am 160cm?\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.8;color:#444;margin:0;\"\u003eYes. The small is 70cm from the waist, which lands mid-calf on a 160cm frame. On a 175cm frame the same size sits slightly higher, which is why the length is graded up to 78cm on the large.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;color:#1A3A5C;font-weight:600;margin:0 0 6px;\"\u003eQ: Does it wrinkle in a suitcase?\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.8;color:#444;margin:0;\"\u003eLess than cotton and far less than linen. Roll it rather than folding it, and hang it for twenty minutes after unpacking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;color:#1A3A5C;font-weight:600;margin:0 0 6px;\"\u003eQ: Is the fabric stretchy?\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.8;color:#444;margin:0;\"\u003eThe bodice has minimal stretch and the skirt has none, which is what keeps the straight line clean. The halter ties provide the fit adjustment instead of elastic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-gallery\" style=\"margin-top:32px;text-align:center;\"\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S82067191728b40f1a74099ec8f8081edx_2c07b8cf-3f0a-4e74-9d23-ffa86965147e.webp?v=1791855232\" alt=\"The Veranda Hour | Halter-Neck Floral Midi Dress\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Sb4b2a1668d2c4830972d76755ff570d8I_eb92a3fd-7a7b-48f9-808b-3bf96026639b.webp?v=1791855232\" alt=\"The Veranda Hour | Halter-Neck Floral Midi Dress\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Sb63d1907cce34b56944e6a18746ba2cbd_1232431e-ac90-49fe-8e05-a323c18f48aa.webp?v=1791855232\" alt=\"The Veranda Hour | Halter-Neck Floral Midi Dress\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Sf76c0da0e62541769ccb6d16933914e8R_a7aa6ae0-81b2-4d55-a8f9-faa160d5cd9b.webp?v=1791855232\" alt=\"The Veranda Hour | Halter-Neck Floral Midi Dress\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S1b79552523f448ef862cb05cd4d2aa56p_44d3fe59-1135-4f3d-8043-1eeb80663986.webp?v=1791855232\" alt=\"The Veranda Hour | Halter-Neck Floral Midi Dress\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Sfb1d2eb838a241dcb804aaf8e193bed3I_968622a3-4deb-47c9-ac03-83b8d50553db.webp?v=1791855232\" alt=\"The Veranda Hour | Halter-Neck Floral Midi Dress\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S227267f2d54c4452b01df80e35276ca5P_7b74fd72-1a60-4e74-af29-e6a430842a45.webp?v=1791855232\" alt=\"The Veranda Hour | Halter-Neck Floral Midi Dress\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S9aed550809034eb0974b5f5d62c4b26an_dbc51e1f-7af9-4505-a809-70d328e6c23d.webp?v=1791855232\" alt=\"The Veranda Hour | Halter-Neck Floral Midi Dress\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"Product\",\n  \"name\": \"The Veranda Hour | Halter-Neck Floral Midi Dress\",\n  \"description\": \"A summer dress has one job it cannot fail: it has to look deliberate in a photograph taken at seven in the evening. The Veranda Hour is cut for that hour, when the light goes gold \",\n  \"sku\": \"15430610288863\",\n  \"brand\": {\"@type\": \"Brand\", \"name\": \"EastSupplier\"},\n  \"url\": \"https:\/\/eastsupplier.com\/products\/the-veranda-hour\",\n  \"offers\": {\n    \"@type\": \"AggregateOffer\",\n    \"priceCurrency\": \"USD\",\n    \"lowPrice\": \"84.89\",\n    \"highPrice\": \"85.62\",\n    \"offerCount\": \"1\",\n    \"availability\": \"https:\/\/schema.org\/InStock\",\n    \"url\": \"https:\/\/eastsupplier.com\/products\/the-veranda-hour\"\n  },\n  \"aggregateRating\": {\"@type\": \"AggregateRating\", \"ratingValue\": \"4.67\", \"reviewCount\": \"3\"}\n}\n\u003c\/script\u003e","brand":"EastSupplier Platform","offers":[{"title":"red \/ M","offer_id":67975478771935,"sku":"1005012301351441-red-M","price":85.13,"currency_code":"USD","in_stock":true},{"title":"red \/ L","offer_id":67975478804703,"sku":"1005012301351441-red-L","price":85.62,"currency_code":"USD","in_stock":true},{"title":"red \/ S","offer_id":67975478837471,"sku":"1005012301351441-red-S","price":84.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S82067191728b40f1a74099ec8f8081edx_2c07b8cf-3f0a-4e74-9d23-ffa86965147e.webp?v=1791855232","url":"https:\/\/eastsupplier.co.uk\/ja\/products\/the-veranda-hour","provider":"EastSupplier Platform","version":"1.0","type":"link"}