{"product_id":"the-claret-hour-burgundy-midi-dress","title":"The Claret Hour | Burgundy V-Neck Midi Dress, Full Sleeve","description":"\u003cdiv class=\"product-narrative\"\u003e\n\u003cp\u003eThere is a red that announces. There is a red that invites. Claret belongs to the second kind: deep enough to read as almost black in low light, warm enough that skin looks alive beside it. The Claret Hour is built around that colour and around one silhouette that does not need decoration to justify itself.\u003c\/p\u003e\n\u003cp\u003eThe cut is a sheath: V-neck, full sleeve, natural waist, falling to mid-calf. Folds run through the body to give movement without adding volume, and the fabric is a medium-stretch polyester that holds a line instead of collapsing into creases by the second hour of an evening. The fit is slim by design, which is why the waist is natural rather than elasticated.\u003c\/p\u003e\n\u003cp\u003eLengths are graded properly: 80 cm at small, 84 cm at medium and 90 cm at large, measured from the shoulder. That grading is the difference between a midi that falls at the calf on every wearer and one that becomes a maxi on a shorter frame. Wear it with a heel for a wedding, a flat for a gallery opening, and a boot through the colder half of the year, because the fabric carries all three.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA dress should not need jewellery to explain it. This one does not.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003chr style=\"margin:20px 0;border:0;border-top:1px solid #eee;\"\u003e\u003cdiv class=\"product-features\"\u003e\n\u003ch3\u003eWhat Defines the Silhouette\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;\"\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eSheath silhouette\u003c\/strong\u003e — A clean line that reads formal without boning or structure.\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eDeep claret colourway\u003c\/strong\u003e — Near-black in low light, warm burgundy in daylight.\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eV-neckline\u003c\/strong\u003e — Lengthens the neck without exposing the shoulder line.\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eFull sleeve\u003c\/strong\u003e — Cover for ceremonies, evening air and colder seasons.\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eFolds through the body\u003c\/strong\u003e — Movement that never turns into volume.\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eMedium-stretch fabric\u003c\/strong\u003e — Holds its line through a long evening without creasing.\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eGraded lengths\u003c\/strong\u003e — 80, 84 and 90 cm, so the hem lands correctly on each size.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-specs\"\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;\"\u003e\n\u003cli style=\"padding:8px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Polyester, medium stretch\u003c\/li\u003e\n\u003cli style=\"padding:8px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Sheath, H-line profile\u003c\/li\u003e\n\u003cli style=\"padding:8px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e V-neck\u003c\/li\u003e\n\u003cli style=\"padding:8px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e Full length\u003c\/li\u003e\n\u003cli style=\"padding:8px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eWaist:\u003c\/strong\u003e Natural, defined\u003c\/li\u003e\n\u003cli style=\"padding:8px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e Mid-calf, 80 cm S, 84 cm M, 90 cm L\u003c\/li\u003e\n\u003cli style=\"padding:8px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Pullover\u003c\/li\u003e\n\u003cli style=\"padding:8px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eDecoration:\u003c\/strong\u003e Folds\u003c\/li\u003e\n\u003cli style=\"padding:8px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Slim\u003c\/li\u003e\n\u003cli style=\"padding:8px 0;border-bottom:1px solid #eee;\"\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e All season\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-applications\"\u003e\n\u003ch3\u003eThe Occasions It Covers\u003c\/h3\u003e\n\u003cp\u003eIt is the dress for the winter wedding where the ceremony happens in a cold church and the reception in a warm room. It is the dress for a work dinner where the brief is formal but not gala. And with a flat shoe and no jewellery it is a dress that works on an ordinary evening, which is the real test of a formal piece.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-faq\"\u003e\n\u003ch3\u003eSizing and Care\u003c\/h3\u003e\n\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eQ: Does it run true to size?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eIt fits slim by design. Between sizes, or if you prefer a looser line at the waist, take the larger size.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eQ: What is the length in inches?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eApproximately 31.5 inches at small, 33 inches at medium and 35.4 inches at large, measured from the shoulder.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eQ: Is the fabric stretchy?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eMedium stretch. It moves with the body without losing the sheath line.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eQ: Can it be worn to a wedding?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eYes. The full sleeve and mid-calf length suit formal ceremonies, and claret photographs well in low light.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eQ: How should I wash it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eCold hand wash or a gentle machine cycle, then hang to dry. Do not tumble dry, because the stretch fibre is what holds the shape.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eQ: Is it see-through?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eNo. The fabric is opaque, which is why the V-neck can be worn without a camisole.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eQ: Does it wrinkle?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eMinimally. Medium-stretch polyester recovers from sitting, which is why it travels well.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eQ: What shoes work with it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eA heel for formal settings, a pointed flat for daytime, a boot for winter. The mid-calf hem is the most forgiving length for all three.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eQ: Is there a lining?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eNo separate lining. The fabric is opaque on its own, which keeps the dress light to wear through a long evening.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eQ: Can it be worn in summer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eIn the evening or indoors, yes. The full sleeve and mid-calf cut make it warm for midday heat in full sun.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eQ: Is it appropriate for a formal office?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eYes, with a low heel and restrained jewellery. The sheath line and dark claret read as professional rather than evening.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eQ: What bra works with the V-neck?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eA plunge or V-shaped bra sits under the neckline without showing. A standard balconette usually shows at the point of the V.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eQ: Is there no zip at all?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eCorrect. The dress pulls on over the head, and the medium stretch of the fabric is what makes that comfortable without a closure.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp style=\"margin:0 0 4px;\"\u003e\u003cstrong\u003eQ: How do I stop it clinging?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eA slip underneath prevents cling in dry weather. The medium-stretch fabric sits cleanly against the body otherwise.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-gallery\" style=\"margin-top:30px;text-align:center;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S3ce95a86234c4da5a58d2c6dc0aad33fX_6082067b-aa65-4e8b-aca0-ef770e793939.webp\" alt=\"The Claret Hour | Burgundy V-Neck Midi Dress, Full Sleeve\" style=\"max-width:100%;height:auto;margin:8px 0;\" loading=\"lazy\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S0ae6cd07530c4970af9242e5a40f655fz_30392595-a821-468a-9f1a-165834d8ae10.webp\" alt=\"The Claret Hour | Burgundy V-Neck Midi Dress, Full Sleeve\" style=\"max-width:100%;height:auto;margin:8px 0;\" loading=\"lazy\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Seaa2de063dd34b679f23763048ea673bl_297293f4-9709-4458-8ed4-0ed347acca48.webp\" alt=\"The Claret Hour | Burgundy V-Neck Midi Dress, Full Sleeve\" style=\"max-width:100%;height:auto;margin:8px 0;\" loading=\"lazy\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Scdb18e005e454c43acd1653ef29ed4d7Y_3a56d6cb-f9e0-4685-83df-427e024508ff.webp\" alt=\"The Claret Hour | Burgundy V-Neck Midi Dress, Full Sleeve\" style=\"max-width:100%;height:auto;margin:8px 0;\" loading=\"lazy\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S294fbb4052aa45b39d4379d3eca70e8fe_bed299e9-1d1e-40bd-beb0-0b4ff058ef86.webp\" alt=\"The Claret Hour | Burgundy V-Neck Midi Dress, Full Sleeve\" style=\"max-width:100%;height:auto;margin:8px 0;\" loading=\"lazy\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S0ba0999a9fd3476095c864d9f5addfd7m_7772f273-8e0a-48a8-94a8-84a9e5c01073.webp\" alt=\"The Claret Hour | Burgundy V-Neck Midi Dress, Full Sleeve\" style=\"max-width:100%;height:auto;margin:8px 0;\" loading=\"lazy\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Se20045e684d84cab9e7fbe5ec4533de4U_fd93665e-1957-4e14-a348-72782bb8ac0a.webp\" alt=\"The Claret Hour | Burgundy V-Neck Midi Dress, Full Sleeve\" style=\"max-width:100%;height:auto;margin:8px 0;\" loading=\"lazy\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Sfd425ef94cf74c93a18935d52b910eb2A_48ed3f38-a428-4dec-8c3f-860a85cd293f.webp\" alt=\"The Claret Hour | Burgundy V-Neck Midi Dress, Full Sleeve\" style=\"max-width:100%;height:auto;margin:8px 0;\" loading=\"lazy\"\u003e\n\u003c\/div\u003e\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Product\",\n\"name\":\"The Claret Hour | Burgundy V-Neck Midi Dress, Full Sleeve\",\"image\":[\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S3ce95a86234c4da5a58d2c6dc0aad33fX_6082067b-aa65-4e8b-aca0-ef770e793939.webp\"],\n\"description\":\"There is a red that announces. 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